It's difficult to know which next steps your company should take to help your brand be more successful on social media. Give us a try.
We do the following:
• Develop marketing strategies based on client goals.
• Social media account set up.
• Post graphics and text on behalf of the client.
• Stay current and share on trends and news relevant to the client's business.
• Increase the number of followers.
• Community facilitation to the client's target market.
We also do Social Media Event Promotion
Before the event
• There are a number of things that we do before the event to start the buzz.
• We build an authentic true story about your event or product.
• The story should be then told on social media in a way that encourages people to participate with their own personal social accounts
• Give them a reason to engage with you before the event
• Let them help you plan the event .
• You could for example ask invitees to vote for which band to bring in that night for entertainment or any other activity in your event that is relevant to vote for.
• Twitter has recently launched a new poll feature which would be perfect to build pre event engagement.
• This will make them feel as part of the event and you are more likely to get higher attendance and more content about your event in social media .
2. Create a # for the event and include it in all your pre event communications (invitations, social media posts…etc)
3. Facebook events is constantly being updated to allow higher engagements from participants .
During the event
The branding and the way the activities flow in the event should be designed to work in social media .
Stream it or story tell it.
What would they like to see, is there something entertaining worth their time ?
Many brands just hire an intern and get them to stream the event without a story in mind. This will not work, people will drop off in a few seconds after you start the stream.
POST EVENT
Continue working on your relations
The end of the event should not be the end of your relations with attendees, it should be a starting point.
You need to continue your relation with those who followed your event and share with them meaningful content until your next event.
Have you got other effective social media tactics to amplify events? Please share and I will update the best ones on this post with reference to you.
